Operational optimization is at the core of what we do: aligning teams, refining processes, and eliminating bottlenecks so your people and profits work smarter, not harder.

The result? A business that communicates with clarity, operates with speed, and grows with impact.

We help companies communicate better, quicker, and more directly. With nearly fifty years of combined leadership and operational experience, our team brings both strategic insight and hands-on execution to every engagement.

We specialize in clarity: figuring out what you want to say, how to say it, and how to get it into market faster. And by employing modern tools like advanced AI and large language models (LLMs), we streamline communications so your message reaches the right audience at the right time—without the high costs and large teams that slow traditional workflows.

Our process starts with listening. We listen to your teams, your leadership, your challenges, and your goals. From there, we design a plan to move you forward. If needed, we’ll roll up our sleeves and help execute—reshaping, refining, and even re-launching your organization’s communications and operations for maximum impact.

While our core expertise lies in operations, marketing, and advertising, we extend into other areas where sharper communication and smarter processes create measurable value.

We typically support small and medium organizations (under 500 employees) with:

• Faster, clearer customer communications (online and in-person)

• Operational optimization to reduce friction and improve efficiency

• Revenue optimization through smarter positioning and messaging

• Process improvement that accelerates decision-making and execution

• Visual brand identity, positioning, and messaging that resonates and differentiates

• Promotional marketing (social, content, thought leadership) designed for speed-to-market and relevance

The Team

Jason Ridge
Operations, Experience Optimization, AI Workflows
Jason has more than 28 years of experience leading both operational, client services, and business development teams in several boutique marketing firms in both Oregon and California. He has done work for leading companies including Hawaiian Airlines, Air New Zealand, Outrigger Hotels and Resorts, Microsoft, Intel, Dell, and Oracle. In his spare time, he runs a small, successful photography business. He’s an avid hiker, skier, and enjoys spending time outdoors with his family.

Katie Stout
Marketing Strategy & Operations
Katie holds both an MBA and MGM (Master of Global Management) and has more than 20 years experience leading global, cross-functional marketing and communication teams at JWT,  BBDO, McGarryBowen, MRY,  CP&B and Dentsu. She has worked with leading global clients including Toyota, Campbell's Soup, Brand USA, Target, the NFL, Mitsubishi, Neutrogena, Facebook, Microsoft and Intel. Katie is an avid runner, completing all of the Abbot World Marathon Majors.