Most small and medium businesses don’t realize how much inefficiency costs them — not because they’re careless, but because inefficiency rarely announces itself. It hides in the quiet moments: the extra email, the repeated task, the unclear handoff, the content draft that sits in limbo for days. Over time, these small friction points accumulate into real financial and cultural strain.
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Business owners often live in the trenches. You know your product better than anyone, you know your history, and you know your struggle. But there is a dangerous blind spot that comes with that deep familiarity: the "Curse of Knowledge." You know how things should work, so you might miss how they actually feel to a new customer.
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For decades, the marketing landscape has been defined by a simple, often unfair truth: he who has the deepest pockets usually wins. Large corporations have dominated the field not necessarily because they have better ideas, but because they have the sheer manpower and budget to shout the loudest.
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